In 1990, Auto Wax Company,
located in Dallas, Texas, began research on a
brand of products formulated to meet the special needs of the body shop professional.
Research had shown that body shops were in need of quality products that were silicone
free, easy to apply, quick to remove, and effective on today's fresh paint.
After 4 years of relentless research and development, the Body Magic® line was launched in 1994 to an eager marketplace. In the short
years since its introduction, Body Magic® has established
itself as a long-term player in body shops around the world.
In 2006 Auto Wax Company (AWC) was acquired by Illinois Tool Works Inc. (NYSE: ITW) and is part of ITW's Finishing Group. Illinois Tool Works Inc. designs and produces an array of highly engineered fasteners and components, equipment and consumable systems, and specialty products and equipment for customers around the world. A Fortune 200 diversified manufacturing company with more than 90 years of history, ITW's 700 decentralized business units in 48 countries employ nearly 50,000 men and women who are focused on creating value-added products and innovative customer solutions.
Body Magic's® unique concentrated
formulas are designed to go up to 50% further than the competition while quickly producing
a swirl free finish. Body Magic® products go on so soon after
painting, clean up so easily and last so long, youll understand why "Magic" is part of the name.